The situation
A boutique med spa in was fielding 60–80 inbound calls per week — mostly appointment requests, pricing questions, and service inquiries. The front desk handled them well during business hours but anything after 5 PM or during peak treatment hours went to voicemail. The owner estimated that 30–40% of after-hours callers never called back.
The deployment
Magnex AI deployed an AI Receptionist connected to the spa's existing booking platform. The agent answered every call in the practice's voice, handled the top 12 FAQ categories without escalation, collected intake details for new client requests, and booked directly into the calendar. For calls requiring a specialist, it logged the conversation summary and scheduled a callback during business hours. The system went live in under two weeks with no changes to existing staff workflow.
What changed
After 30 days, after-hours bookings accounted for 28% of total new appointments — a category that had been effectively zero before. Front-desk staff reported fewer interruptions during treatments and more capacity to focus on clients who were physically present. The owner received a daily summary each morning showing call volume, booking rate, and any flagged conversations.